Create your sustainable home with tips from our blog
Featured Topic: What is "Greenwashing"
"Greenwashing" is a term used to describe when a company or organization falsely claims to be environmentally friendly or "green" in order to appeal to consumers who value sustainability. It is a form of marketing that is misleading and can be harmful because it leads people to believe that they are making environmentally conscious choices when in reality they are not. Companies may use terms like "eco-friendly," "sustainable," or "natural" without actually providing any evidence to back up those claims. This can make it difficult for consumers to make informed decisions and can result in negative impacts on the environment.
Products are greenwashed through a process of renaming, rebranding, or repackaging them. Greenwashed products might convey the idea that they’re more natural, wholesome, or free of chemicals than competing brands.
If greenwashing is going on, there is often no evidence to back up the claims that a company is making. Sometimes verifying can be difficult, but you can look to third-party research and analyst reports, as well as check the product’s ingredients list. True green products will often be certified by an official vetting organization, which will be clearly labeled.
Key Points:
· Greenwashing is an attempt to capitalize on the growing demand for environmentally sound products.
· Greenwashing can convey a false impression that a company or its products are environmentally conscious or friendly.
· Critics have accused some companies of greenwashing to capitalize on the socially responsible or environmental, social movement.
· Genuinely green products or businesses back up their claims with facts and details.
I’d like to leave you with two take-aways; Always ask questions, and Always look for certifications, OEKO-TEX®, GREENGUARD Certification, and FSC certification are just a few reliable certifications to look for.
For more information on selecting dependable products for your home, reach out to WAK Design Group and we can support you on your shopping journey!
Happy Designing, xo, K.
WAK Design Group is now Mindful Interiors
A Small Change for a Big Impact
Since its establishment in 2018, WAK Design Group (WDG) has provided a range of services, with a particular focus on low-toxic interior solutions. Over time, I have witnessed significant growth in this aspect of the business, prompting a re-evaluation of our core objectives and values. Guided by a commitment to offering sustainable options to businesses, non-profit organizations, and individuals alike, it has always been my vision to promote environmental consciousness through our work.
In light of these developments, I am thrilled to introduce the rebranding of our company as Mindful Interiors. Our design ethos now centers around principles such as environmental sustainability, energy efficiency, low VOCs, veganism, and biophilic design. Alongside our design offerings, we are excited to incorporate education as a substantial component of our new approach, empowering clients with the knowledge and tools to embrace a sustainable lifestyle through simple yet impactful changes within their living spaces.
I look forward to working with you and the positive changes we will make!
Happy Designing,
Kristen XO
